Club partnerships for the future of world football.

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Club partnerships for the future of world football.

   The City Football Group (CFG) is the best example of a phenomenon in world football known as multi-club ownership.

   The group owns 11 clubs across the world and has tasted rich success,most notably with Manchester City who have won four of the last five premier league titles.

   Alongside the City Group,Red Bull is another prominent example with six clubs from Germany to Ghana while Miami-based 777 partners are growing in strength,adding clubs from Europe and Brazil to its stable.

    Group ownership of clubs is the new buzzword,and as the biggest flag bearers, Manchester City and RB Leipzig,face off in the UEFA Champions League knockout stage on Wednesday,the talk might just get louder."I definitely think (club) partnerships are part of the future," City groups chief operating officer Role de Vries told."For standalone clubs,I think there are now lot of opportunities to partner with others,get help.If you are a standalone club there are certain things which are difficult.It's not only money, it's development, expertise and knowledge.There are many things in sports that are getting more and more professional, more difficult for an individual to do.

     "It's similar to what happened in many other industries where you have technology being developed so fast that doing it by yourself does not make a lot of sense," said de Vries

  De Vries,who spent 26 years with car manufacturers Nissan before moving to football management,has a point.More than 100 clubs worldwide are now part of a group or partnership with Chelsea's new owner,Todd Boehly, the latest to buy into a multi-club vision.