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Monday, August 15, 2022

Noise smartwatch will increase its production.

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Noise smartwatch will increase its production. 


     

The company has produced 10 lakh units of its all products, including total wireless audio devices and smartwatches till date.


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Wearable and hearable device maker Noise is planning to increase monthly local production of smartwatches to 10 lakh units per month from August, a top official of the company said.


The company has produced 10 lakh units of its all products, including total wireless audio devices and smartwatches till date, Noise co-founder Amit Khatri told PTI. "We are the leading smartwatch category in the country. We are part of the top 6-7 smartwatch brands in the world now. We have already produced a million units till now (including smartwatches and TWS) and from this August we aim at producing a million units per month.


Noise had recorded a revenue of around Rs 850 crore and plans to more than double its revenue to Rs 2,000 crore in the current financial year. Noise at present gets its products manufactured at Optiemus Electronics and is planning to partner with some more electronics manufacturing service providers to enhance local production of its products.


Company plans to increase the production capacity in India to 20 lakh units per month. According to market research firm IDC, Noise topped the chart among smartwatch brands in India with 23 per cent market share in the January-March 2022 quarter and occupied second spot in TWS segment with 8 per cent market share.



But currently, its primary focus is on ramping up manufacturing for smartwatches in India.. He said that as an organization, Noise is growing significantly and building a strong team is the key focus right now followed by more investment on research and development in health.






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